Writing Blogs Can Improve Your Company’s Return
Leads that are created from the search engines have had a closeout rates of 14.6. And that is nearly nine times better than the typical print and outbound leads.
One of the most converting ways to increase the leads from search engines is by putting more effort on your blogging. Blogging can boost your business incredibly. Read on to understand how this is possible.
Every businessperson needs more and more customers. A lot of business would make use of blogging in their quest to enhancing traffic to their site.
If you can write engaging content for your blog, then your visitors will hang on it for long. Search engines, for example, Google, monitor the length of time people remain on your site. The longer they take on your site, the more likely Google will rank you at the top on queries.
This is important since, in today’s era of speed, people seldom look beyond the third search result let alone go to the second page of the results. Blogging gets your site at the heart of a broad variety of keywords.
Blogging does not only come handy when it comes to winning over new customers, but it can also help you engage your routine customers too. Writing blogs on your site on a consistent basis gives them a reason to keep coming back to your site.
This is important as it continually nurtures your brand’s relationship with your customers when you are not doing business with them. Then when they feel they need to buy related services and products in future, you are likely to be their first choice.
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Another reason as to why blogging is necessary you need to write blogs is to improve your credibility. Well-crafted blogs demonstrate to your clients how well-informed you are regarding your niche. You need to add useful statistics and facts that will help your readers, and this will boost your business a great deal. The more the value you attach to your blogs, the more your customers will believe you.
You also need to avoid talking about your business on your blogs all the time. You need to find a topic that you know your clients will like, then you write about it or even share its unique expertise.
You also need to have a business plan before you begin blogging. You may have to check on ways to come up with a good business plan.
And more important, blogs help you give your company a personality. Everything that is contained in your websites, from the writing style that you want to the type images that you pick reflects the uniqueness of your company.
Supporting reference: wikipedia reference