As with any business or brand, one of your mission as the owner is to create a DIY logo that the target audience will remember. Logos are basically the graphic symbol or representation of any organisation, business or brand. Logos are typically used by business owners on stationery items, advertisement materials as well as business cards as a symbols of the company in hopes that the target market will be able to immediately recognise it. Aside form the facts that were mentioned, logos are the first thing that potential clients lay their eyes on so it’s important to create a logo that will appeal to them.
When a business owner decided to have their logo professionally made, it can be the mark of a serious business venture. Logo design service can cost a small fortune, so be sure that it’s worth every dollar you spent. For those of you that want to enter the logo design industry, or think that their company’s logo needs a retouch, below are some tips to help with the new logo.
Considering the Target Audience
Designing a logo can sound like a simple task and it actually can be. Before beginning with your logo, take into account some of the important initial factors like the target audience and the nature of the business. It’s great if the logo is something that you also like but the opinion of the potential clients should be prioritised. Let’s stay that you’re the most conservative person in the world but the logo you’re creating is for the younger crowd so it’s likely that your opinion will differ, thus the target audience’s opinion comes first.
Simplicity is Key
Loyalty and trust are the main traits that a quality logo has to display and not all the service that the company provides. In reality, the simpler the logo the better. Businesses that want to catch the attention of potential customers or remind their current ones of the services of the business then busy logos should be avoided at all costs. When we say simple, we mean clean and bold lines without all the elements that can take away attention from what the logo was originally trying to say.
Typography is Important
Typography is one factor that can either be hit or miss with logos. Thanks to the huge selection of colours, designs and fonts available, you’ll be tempted to create a rather complex logo with numerous fonts and colours which wildly contrasts one another. Too many colours and fonts added to one logo will likely cause it to lose cohesion. The very reason why a logo is created is to help the company stick to the minds of their clients which can only really happen if the client can read the logo without being distracted by other elements added in.