With the unbelievable growth of mobile gadgets such as smartphones and tablets, it’s now more critical than ever to opt for responsive web design services. Your existing and potential clients are surfing on mobile gadgets more than ever before, needing access to your site and to contact you no matter what device they’re using. Thus, you need a site that fulfills their needs.
And if you need more convincing, here are 6 essential reasons why you need responsive web design.
Mobile use continues to rise
More than half of the people own smartphones and mobile devices account for more than 60% of web traffic. And these figures are increasing all the time. Therefore, to make your site accessible to all your clients, your design needs to work on all devices all the time. And with the marketplace being very competitive, it can be costly to lose even one customer.
Easy to run
Why pay for web design and creation, and then manage several websites when you can build just one? This saves your time and money, and keeps things simple. Then, when it’s time to update content, you do it just once instead of across many platforms.
Better user experience
There are plenty of reasons why you need a responsive site for your business, but they all come down to providing your customers with an enhanced user experience. With a responsive site, you no longer have to side scroll, pinch, or zoom to view the whole site on a mobile device. Moreover, better user experience decreases bounce rates, improves site conversions, and boosts brand perception.
Adapts easily to several device sizes
Do you want your site to look stunning, no matter the size of device or screen? Then choose responsive web design. But don’t just restrict yourself to the smartphones and tablets of today. Contemplate the future with Google Glass, smart watches, as well as other new devices that’ll be designed for surfing. Responsive web design will also work for them.
Better for SEO
You want to rank your website well in both mobile and desktop devices. With a responsive website, you simply need to manage and optimize a single domain as well as one version of every page. When you choose a separate mobile site, you’re doubling your work and that of your marketing department. It’s simpler to optimize a responsive website for search engines and your clients as you can focus on one place.
With lots of companies marketing more on social networks, it’s very likely that customers will access your site from mobile gadgets. A responsive site enables mobile access, making it simpler to run both SEO and marketing campaigns.